UNDERSTANDING PERSONAL STYLES

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Balancing Inter-Personal Skills With Professional Skills


Success in business is as much based upon using inter-personal skills effectively as it is based upon using professional skills. Personal characteristics are specific to each individual, and include preferences regarding the self and relationships with others. Professional characteristics apply to occupation and public life in terms of role, qualifications, competence, and experience.

Inter-personal characteristics include oral and written communications abilities, and the extent to which an individual is a team player. Individual contributors usually have less developed inter-personal skills than experienced entrepreneurs, leaders, and managers who are able to get things done through others.


A personal style is a set of personality characteristics. Every individual has a personal style profile - specific personality characteristics that determine their preferences.

Definitions of personal styles have been used throughout history by philosophers; modern definitions trace their roots to research work by Swiss psychiatrist Carl Jung. Although there are many themes and variations, basically four personal styles exist:

Challengers - who appreciate action and adventure
Causals - who appreciate creativity and relationships
Stabilizers - who appreciate law and order
Visionaries - who appreciate innovation and understanding

By understanding how to quickly identify certain key attributes of each personal style, and to recognize them in other people, an individual can quickly relate, build a rapport, and interact with others. Hence, an individual is more likely to appear friendly and be able to influence others. "Relate" means that an individual has similar preferences to another; "rapport" means that an individual can build a relationship with another; and "interact" means that two or more individuals can do things together.



Whereas there are more scientific approaches, two ways exist to quickly identify the personal styles of others. The first is to listen to the words that others use; the second is to observe how they dress. Words and dress are key indicators of values, attitudes, beliefs, and behaviors:

Challengers use words that suggest the notions of competition, courage, energy, excitement, and incentives. They tend to dress casually.
Causals use words that suggest the notions of acceptance, friendship, ideals, peace, and sharing. They tend to dress fashionably.
Stabilizers use words that suggest the notions of budgets, loyalty, responsibility, safety, and security. They tend to dress formally.
Visionaries use words that suggest the notions of analysis, competence, explanations, research, and solutions. They tend to dress functionally.

If an individual can adapt their personal style to another's without losing their own, they can increase the likelihood of success in entertaining, informing, convincing, persuading, and negotiating to close transactions for mutual benefit.


Understanding personal styles is the key to balancing inter-personal skills with professional skills.

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Tempe, Arizona (TechKnowPartners, LLC) June 7, 2012 – TechKnowPartners, LLC announces that it is adding the Understanding Personal Styles Personality Assessment To Its Technology Strategy Practice. Understanding Personal Styles was developed by Nigel A.L. Brooks while at The Business Leadership Development Corporation (BLD). Brooks is now a principal with TechKnowPartners.

According to BLD's research, the likelihood of success in business is as much based upon using inter-personal skills effectively as it is based upon using professional skills.

As part of our technology consulting with clients, it is essential that their business and technology strategy are aligned and properly positioned,” said Dylan M. McKinstry, a principal with TechKnowPartners. “We are using Understanding Personal Styles with management teams that include both the business and technology leadership to ensure that their organizations are aligned. This is the first step towards business and strategy alignment.”

TechKnowPartners is offering Understanding Personal Styles through both internal seminars and one-on-one coaching and mentoring sessions with clients. The assessment provides a framework for determining the values, attitudes, beliefs, and behaviors of people. It increases the likelihood of success in both professional and social relationships, which is based on the ability of an individual to relate, to build rapport, and to interact with others. As a consequence, an individual can become a better communicator who entertains, informs, convinces, persuades, and negotiates effectively.

Understanding Personal Styles is a prerequisite for building strong relationships between business and technology organizational units as a basis for ensuring business and technology strategy alignment,” said Nigel A.L. Brooks. “Effective technology deployment cannot occur without it.”

TechKnowPartners is a technology strategy and infrastructure professional services provider serving Arizona. The firm offers consulting, design, installation, and support services from vision to value, emphasizing network telephony and packaged solutions.

To make communications and information technology buying decisions easier for small-to-medium sized businesses, TechKnowPartners is offering two technology packages - "Primerserve" and "Progreserve." These packages combine network telephony platforms and small business servers with a hosted customer relationship management (CRM) system, offered as turnkey solutions. TechKnowPartners is a VoIPstar Systems authorized dealer.

TechKnowPartners serves small-to-middle market businesses in Tempe, Arizona and surrounding areas, delivering complete technology solutions that leverage client/server, cloud, and mobile platforms.

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